The research work in the field of industrial design are published here by associates of birdesign.

Formalution of Form by Sharad
In today's world every business is globalised and consumer products are seeking a universal identity. It is hard to satisfy all the consumers with one product. Imagine any product in the world today, you will find thousand different versions of it. Is it really required for a product presented with so many identities?
History of Design Theories by Sharad
In the contemporary world every business is globalised and consumer products are seeking a universal identity. It is hard to satisfy all the consumers with one product. Imagine any product in the world today, you will find thousand different versions of it. Have you ever given a thought to the questions why do we need a product with so many identities? Why can't we have a universal form of a product?